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DRAZEN E. PREMATE - President & CEO & Chairman & Founder of NEWEUROPEä Concepts, Inc. (NECI) – Drazen E. Premate was born in 1956 in the small Roman town of Pula (over 2,000 years old) on the Northern Adriatic Coast of the present Croatia (part of former Yugoslavia), exactly 100 years after the birth of one of the greatest inventors from his homeland, Nikola Tesla.
In 1973 Drazen even followed Tesla’s educational footsteps by coming to the United States of America (USA) as an exchange student with nothing more than a suitcase, a desire to learn and a pocket full of dreams. In the United States he finished high school in Erie, PA, received a BS in Physics from the University of Central Florida in Orlando, Florida, and a Masters degree in Space Technology from the Florida Institute of Technology in Melbourne, Florida. He is still the only person from the Eastern Europe to have obtained a Masters Degree in Space Technology in the United States. Drazen has over 18 years of experience being an entrepreneur.
In 1982 he formed a private space company called International Space Corporation (ISC) with an angel investor Robert C. Haines. Under ISC Drazen negotiated a Joint Endeavor Agreement with NASA for seven free Shuttle flights (worth over $25 million) to test a state-of-the-art ISC furnace designed by Drazen and former NASA furnace designer Bill Aldrich called Normal Freezing Furnace (NFF) that was to grow expensive (worth $200,000-$500,000/pound) and better electronic crystals in the zero gravity of space. Drazen also found 58 private investors and a total of $1.5 million in private capital to finance his venture and ISC.
In December 1985 Drazen and one other person within ISC were assigned as the tentative mission specialists for the first NFF shuttle mission scheduled for November 1987 on Shuttle Atlantis. Had Challenger accident not happened Drazen would have been the first former Yugoslav, present Croatian, to fly in space. Challenger accident in early 1986 and NASA's later decision in late 1988 to pull all of the commercial payloads from any future shuttle flights ended the ISC venture and its planned space activities.
With the beginning operations of the International Space Station (ISS) in November 2000, after nearly 12 years of waiting, the opportunity to do the long-term zero-g manufacturing of crystals and other materials (Materials Processing in Space – MPS) is there again and Drazen plans to be involved in space via NEWEUROPEä Space (NES), a subsidiary of NECI, focused on simpler science projects done by students from Europe and flown on the Shuttle as part of the Get Away Special (GAS) or other low cost NASA Payload Projects, and also with much larger future MPS projects via a new space Company Drazen has just formed in November 2000 in Florida called International Space Systems (also ISS acronyms).
After ISC closed in 1989, Drazen shifted his entrepreneurial focus from space to changes in Eastern Europe and the fall of communism there. He formed New Europe Ventures, Inc. (NEV) in 1990 in the US. NEV was principally involved in trade and export of American products and technology to Eastern Europe and soon did over $1 million of business per year that included the communication gear and MAGNAPHONE telephones for Sarajevo during the siege of this city. Due to the ever-expanding war conflict in his former homeland (Yugoslavia & Croatia & Bosnia) it became increasingly more difficult to do business in Eastern Europe via this region where Drazen had his strongest contacts. The biggest difficulty that eventually closed NEV in the early 1995 was not the war itself, but the inability of overseas buyers to pay NEV for goods ordered and provided by NEV. NEV, just like many other companies in the Balkans, became the victim of the conflict created by political leaders in the Balkans who had no regard for business in this region of southeastern Europe.
After the war ended in Croatia in late 1995, Drazen decided to permanently return to Croatia as a “povratnik” and he formed an American Business Center (ABC) in Pula, Croatia with an objective to apply American thinking to doing business in retail, media, and entertainment in Croatia. Even though Drazen considered himself at the time as a permanent returnee to his homeland, he was still counting on getting the financial support and capital for ABC from the United States, which never came. All of possible private sources of capital Drazen was in touch with in the United States from his home town of Pula, Croatia thought of Croatia as a former war zone and too risky to invest in.
Besides the limited capital he had available himself, Drazen then borrowed some very expensive capital in Croatia from several private individuals to implement part of his ABC plan, but due to the high cost of such private capital in Croatia (no equity available and costing as much as 10% per month), and not getting a financial support from banks or other cheaper sources in Croatia, ABC had to close its operations. It became clear to Drazen that without the US support and significantly cheaper or equity capital, his American-European Business Concept would not be successful. He had decided in late 1998 to try the third formula for his American-European Business Concept in the United States again.
This time, Drazen has decided that the target market for his third venture will be the consumers in the US. This time Drazen targeted a much larger number of Europeans (28 million first and second generation) living in the US and over 80 million of Americans who love or have been in Europe with a much broader and larger European theme and formula. The essence of the new NEWEUROPE™ formula was to bring a part of Europe to the American consumer instead.
In September of 1999 Drazen created and was the principal founder of the NEWEUROPEä Concepts, Inc. or NECI, a private Florida company. He envisioned and tested successfully in the US various Internet, Media and Retail aspects of the NEWEUROPEä concept and developed a very unique “click-media-mortar” business model for NECI that interconnects and interrelates marketing wise these three main categories of NEWEUROPEä business activities.
Drazen has also developed a very different business and presentation model for NECI’s Internet presence and site design (all done internally by NECI). This includes the NEWEUROPE.NET (NEN), a major European portal being designed by NECI and NEN in English, to market information and products from 48 countries of Europe, and it also applies to any other NECI Internet sites. Drazen believes in the least amount of essential information given on a Web site rather than too much information and too many choices that often confuse or overwhelm a user or a buyer. Drazen has also proven that the Company can generate NEWEUROPEä Club and NEWEUROPEä Business Club paid annual memberships via its Internet sites and create a significant dedicated user-buyer group motivated by the concept of belonging to the NEWEUROPEä Community. With paid memberships, subscriptions to NEN ISP and Portal services and product sales there can be actually less and not more advertising on NECI Internet sites.
Drazen’s Internet model is exactly opposite to the high-spending, low or no returns models of most of the American Internet companies who had lost billions of dollars on some very boring and non-original sites in the past year or two and many of them have already closed down on the account of “nearly everything offered for free” business Internet models so prevalent in the US.
Drazen has proven that the original style and marketing approach increases the profitability on the Internet and it is not the number of customers that an Internet company has in it's database that matters, but it is the profitability of doing business with each customer that matters more regardless of how many one has.
Also, Drazen was correct that many individuals will like the idea of joining the NEWEUROPEä clubs, the NEWEUROPEä Community, and the NEWEUROPEä movement in the US and around the world. Drazen was also correct that many Europeans living in the US were tired of America only or miss Europe a lot, and that many Europeans living in Europe (particularly East Europeans) like Drazen’s “Pan-American” idea of creating the new Europe.
Drazen’s third and successful formula to connect America and Europe is summarized in the simplicity of the trademarked slogan for NECI that Drazen came up with: “Do you want something European?ä”.
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